The White House Effect
The White House Effect is a feature documentary that tells the dramatic origin story of the climate crisis and how a political battle in the George H.W. Bush administration changed the course of history.
Campaign Responsibilities
Strategic Planning:
Created and managed the impact strategy process, which included developing a theory of change, campaign roadmap and timeline, bi-partisan engagement opportunities, complete with a digital strategy and content testing.
Community Screenings:
Executed a condensed GOTV screening outreach campaign focusing on swing states. Supported with outreach to universities leading up to the 2024 election.
Impact Highlights:
Produced a NY Climate Week preview of the film at the DGA Theater for 400 attendees with remarks by former VP Al Gore
